Boston Stoker Coffee | Cincinnati & Dayton Commercial Stylist

Apr 14

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Did you know that SJE does commercial styling? We love wedding and event design, but our team’s skills go beyond designing a great event. We also know how to expertly style products to tell a brand’s story, and we loved getting to showcase our talent at our Boston Stoker commercial shoot.

Our approach to commercial and product styling is very similar to event design. When we are helping a couple design their dream wedding, we always think about their story first. How does each element of the design tell our couple’s story? Commercial styling is no different. Every product image should be a reflection of a brand’s unique story. These images should show who the brand is and what makes them different.

I was actually brought in to the Boston Stoker shoot by the photographer. I’ve worked with Chelsea Hall Photography a number of times, and she totally understands the value of a stylist. We were shooting Boston Stoker’s Christmas product line, so we needed to bring in some holiday elements. We actually worked in a mutual client’s real kitchen. It felt cozy and relaxed, all the things you want from coffee at the holidays.

With commercial styling, I aim to use accessories to showcase a certain element of the product but I never want to take the focus off what we are shooting. Much like I do when creating a flat lay for a wedding, I want to ensure there is balance in the shot while ultimately wanting to draw the eye to the product. I always keep the style tailored to the brand or shoot objectives.

Good product images are so important to branding and marketing. People are bombarded with thousands of images each day, and every brand is fighting for attention. By using a good product stylist and professional photographer, you can take your images to the next level and truly make your brand stand out.